Your hotel website should capture email sign-ups as one of its core objectives. Emails should also be collected when taking bookings either online or by telephone. These email addresses are extremely important direct routes to your key market. Return customers are cheaper to hold on to than attracting new customers!
Email communications used in conjunction with promotional offers and other marketing channels are incredibly effective at generating sales leads with a high conversion rate. Click buttons on the email can lead directly to booking engines making the purchasing process highly streamlined.
We handle all aspects of implementing a regular email campaign including:
Do you use fully branded Email Newsletters with images and text?
Do you have a good list of customer email addresses?
Do your Email Newsletters contain links to your website booking pages?
Are your Email Newsletters tested across all the different Email software that people use?
Do you send ‘text only’ versions of your Emails so that people with images turned off can still read them?
Do you include links from your Emails to further information on your website?
Is your Open Rate over 25%?
If you answer ‘No’ to any of these questions call or email us to see how we can help.
Our goal is to help hoteliers succeed online. The Online Distribution Channel is the only growth channel in 2010 and is the cheapest. Smart hoteliers should dedicate increasing proportions of their marketing budgets to internet marketing.
If you would like to work with us to dramatically improve visitors to your website and subsequent online bookings call +44 (0)20 7275 8682 or email us.