Not planning campaigns carefully and analysing results wastes the most marketing money.
Strategy and Planning are the first steps with any hotel internet marketing campaign and are essential to ensure all your channels are coordinated and complimentary. As with any marketing, internet channels need to support corporate objectives and deliver measurable results and return on investment. Campaigns need to have a purpose and must be supported across the business.
One of the key attributes of the various internet marketing techniques such as Google Adwords and Email Marketing is measurability. The software used such as Google Analytics produces precise data on your results and enables significant analysis to determine effectiveness and ROI.
Considered study of the results and statistics generated by the various internet marketing tools and channels allow a business to adjust and fine-tune techniques to generate the best return. The more knowledge you build about effectiveness the better placed you are to allocate marketing budget to specific channels or campaigns.
Have you written an internet marketing plan?
Do you have clear, measurable objectives for your internet marketing activity including your social media marketing?
Do all you online and offline marketing channels coordinate?
Do you use Google Analytics to analyse your website statistics?
If so, do you utilise the Goals aspect of Google Analytics to assess ROI?
Does your email software produce reports on links clicked, open rates, forwards and goals?
Do you study your Google Adwords statistics to ensure high Quality Scores and Click Through Rates?
If you answer ‘No’ to these questions call or email us to see how we can help.
Our goal is to help hoteliers succeed online. The Online Distribution Channel is the only growth channel in 2010 and is the cheapest. Smart hoteliers should dedicate increasing proportions of their marketing budgets to internet marketing.
If you would like to work with us to dramatically improve visitors to your website and subsequent online bookings call +44 (0)20 7275 8682 or email us.