There are many forms of internet advertising including the Google Adwords system. Advertising helps to generate clicks through to your hotel website and is paid for on a Pay-Per-Click (PPC) or Cost Per Thousand Impressions (CPM) basis.
Google Adwords are the adverts that appear on the right hand side of Google search results and are a good way of appearing on Google even if your SEO process hasn’t yet delivered your website onto the first page. Adwords is PPC advertising so you only pay if somebody clicks on your advert.
Banner adverts are adverts that appear on other websites and can be graphics, animation or even video. Video banner adverts are particularly powerful at enticing clicks, especially for hotels. Banner adverts are charged on either a CPM or PPC basis depending on the publisher’s policy.
We are experts in setting up the Google Adwords system to maximise the effectiveness of your budget. We can plan online advertising campaigns and also design adverts as graphics, animation or powerful video adverts.
Our Online Advertising Services include:
Do you use Google Adwords?
Do you understand how Google Adwords works to maximise your budget?
Do you advertise on other websites with banners?
Do you use video or animation on your adverts?
If you answer ‘No’ to any of these questions call or email us to see how we can help.
Our goal is to help hoteliers succeed online. The Online Distribution Channel is the only growth channel in 2010 and is the cheapest. Smart hoteliers should dedicate increasing proportions of their marketing budgets to internet marketing.
If you would like to work with us to dramatically improve visitors to your website and subsequent online bookings call +44 (0)20 7275 8682 or email us.