Social Media is changing the way consumers research and plan their hotel selection. The trust associated with peer reviews combined with the scope and speed at which opinions and recommendations are distributed across the internet mean that Social Media is probably THE most important emerging marketing channel for hotels today. We call this the Word of Mouse!
Facebook continues to grow and now provides a valuable platform for hotels to communicate and engage with customers. The ability to fully customise Facebook pages with branding and booking engines delivers an attractive channel that can lead to direct conversions. Recently added Location services have further enhanced the value of Facebook.
Online review sites such as TripAdvisor must be closely managed and monitored. Negative reviews can cause considerable damage and need an immediate response. Other Social Media networks such as Twitter, YouTube, Flickr and FourSquare are also important elements of the internet marketing mix and should all be utilised by a hotel.
We can help your hotel succeed with Social Media:
Do you have a branded, customised Facebook page?
Do you use Twitter, FourSquare, Flickr and YouTube?
Do your YouTube videos integrate with your website?
Do your Social Media feeds such as Twitter and Facebook display on your website?
Do you have a Blog?
Do you have a strategy for building followers, friends & networks?
If you answer ‘No’ to any of these questions call or email us to see how we can help. If all this sounds a bit confusing don’t worry, simply complete the form below and we’ll run your current website through our Social Media for hotels checklist process and send you the results.
Our goal is to help hoteliers succeed online. The Online Distribution Channel is the only growth channel in 2010 and is the cheapest. Smart hoteliers should dedicate increasing proportions of their marketing budgets to internet marketing.
If you would like to work with us to dramatically improve visitors to your website and subsequent online bookings call +44 (0)20 7275 8682 or email us.