Thoughts & Views
Read up on all the latest tools & techniques to leave your competitors in the dust!
Tag Cloud
- hotel internet marketing (2)
- SEO (1)
- spiders (1)
- keywords (1)
- PPC (1)
- email marketing (1)
- online advertising (1)
- social media (1)
Nothing Works in Isolation
Over the last few months I have been writing in this column about the various online marketing tools available to hospitality businesses and discussing how you can use these tools to drive business. In this final article in the series specific to internet marketing techniques I'll be bringing everything together to illustrate how the different communication tools interact and compliment each other.
You Get What You Pay For
In last month's Eat Out I discussed the art of Search Engine Optimisation and how to ensure your website is built in such a way that it is highly visible to Google. These techniques are free in the sense that once your site appears in the search results for your important keywords it doesn't cost you anything for people to find your website.
Social Branding - Friends, Tweets & Check Ins
The world of social media has not long been with us but already it is a powerful marketing force. Word of Mouse cannot be ignored and clever hospitality operators know that this relatively new technology must be harnessed and nurtured. Social media channels can become highly useful marketing tools if you know how to use them. As with all marketing communications there are techniques you can employ to ensure they benefit your business rather than hinder it and it pays to understand how each of them work and how they interact.
IgniteTweet: Ignite Hospitality Brightbox Daily is out! http://t.co/GFgm1zMg
20 May 2012
IgniteTweet: Ignite Hospitality Brightbox Daily is out! http://t.co/GFgm1zMg ▸ Top stories today via @sewatch @MoneySavingExp @jamieoliver
19 May 2012
IgniteTweet: Ignite Hospitality Brightbox Daily is out! http://t.co/GFgm1zMg ▸ Top stories today via @bhatweets
18 May 2012
IgniteTweet: Ignite Hospitality Brightbox Daily is out! http://t.co/GFgm1zMg ▸ Top stories today via @mywinespace @londonpicks
17 May 2012
IgniteTweet: Ignite Hospitality Brightbox Daily is out! http://t.co/GFgm1zMg
16 May 2012
If you’d like us to personally work with your hotel to dramatically improve visitors to your website and online bookings or you'd simply like to have a chat with us, call us on +44 (0)20 7275 8682.
To find out more about our expertise in hospitality marketing visit our website or email us.
Free Introductory guides to Internet Marketing for Hotels
Sign up to our introductory course and receive 5 FREE lessons that will provide you with a good understanding of hotel internet marketing. Each lesson is delivered by email over the course of five days, covering the following topics:
- Convert bookings with the Perfect Hotel Website
- Ensure customers can find you with Search Engine Optimisation (SEO)
- Get to grips with Internet Advertising (PPC & CPM)
- Make the most of Social Media Marketing (Twitter & Facebook)
- Maximise your return with Email Marketing
